About Us

Our Story

How did we
get here?

Branding and identity have always been important to us, and whilst archery is not exactly a ‘team sport’ it is important that any club or organisation represents its values and identity when competing (or simply participating) to create an inclusive environment where members feel they belong.

Returning to the sport after many years, I found the club apparel uninspiring – simply plain polo shirts with an embroidered logo. So I proposed my club consider a new logo and image. After designing and sourcing shooting shirts for my local club it was clear that the price of the shirts was too expensive for most members and the minimum order quantity from suppliers too high.

This was the kick-starter for me to design and source high-quality, distinctive shirts at a reasonable price. Having lived and worked in Asia for over a decade, I networked with people I could trust and built a solid working relationship with the company who print and produce the shirts Lionhart designs. Consistent quality and adherence to our designs and specifications is key. Without this strong relationship and trust, which assures the quality of our garments, we simply would not offer to design and supply shirts.

Since founding Lionhart in 2019, I have expanded from designing shirts for my local archery clubs to designing and supplying garments and archery merchandise nationwide. Across the UK thousands of archers, from local clubs to county teams, rely on Lionhart for their garments. This year, we reached a huge milestone when we became the supplier for the England, Wales, Northern Ireland and Scotland National Archery Teams. We also supply garments for a number of leading archery shops, as well as international teams and have expanded our product catalogue to include medals, flags and other archery merchandise.