Success comes at a price

Firstly, we would like to thank all of our customers for their support and business over the last few years. We have seen Lionhart grow from a simple desire to create distinctive and creatively designed shooting shirts that archers like to wear, into a fully-fledged business with hundreds of customers. None of which would be possible without the support and encouragement of our customers.

However, success comes at a price and we have grown to the point where we are now legally obliged to become VAT registered. As a result, we began charging 20% VAT on all invoices from 1st April 2024. This change has also meant formalising our Partnership arrangements and introducing new accounting systems to comply with government taxation plans which require VAT returns to be submitted online. This was not something we expected but it was anticipated, and we have been busy preparing for the changes.

Despite this, we have not increased our prices for over 3 years – which in the current climate is quite exceptional!

Our garment prices, excluding VAT, have not changed.

We continue to be exclusively focused on Archery, simply because it takes all our time and effort to meet the growing demand for our shirts, and Archery is what is important to us. We have increased our offer to include a number of new garments including jackets, sweatshirts, gilets, hoodys and compression tops – all of which are custom designed and sublimation printed with our bespoke designs.

Word of mouth and reputation drive our growth, together with our commitment to providing excellent service and quick fulfilment of orders. Our wide range of sizes and fit styles mean that we can cater for everyone individually and customise without any additional costs.